Bentley Motors Loses Long Term Trademark Battle
Submitted by KeithDaniel on
Background
Bentley Clothing, a Manchester-based family firm issued proceedings for trademark infringement against the world-renowned luxury car manufacturer, Bentley Motors.
Bentley Clothing has been selling clothing under the brand name ‘BENTLEY’ since 1962 and have registered and owned the trademark for clothing since 1982.
However, in 1987 car giant Bentley Motors also began to sell clothing under the ‘Bentley’ name.